We are living in a digital world in which technology is producing faster and deeper changes. In this dynamic environment “brand experience” has become a very powerful tool for companies’ strategies to engage with consumers, increase loyalty and influence the decision-making process.
Companies from any industry have identified how powerful it is to build a lifestyle around brands and develop aspirational products and services relying on brand experience to command premium prices and increase the willingness to pay.
Lifestyle brands are more efficient in terms of communication, marketing, capturing value from consumers and in making the business more scalable.
This program is also available 100% Online.