manage successful
lifestyle brands

lifestyle-logo
faap-mindway-business-school

We are living in a digital world in which technology is producing faster and deeper changes. In this dynamic environment “brand experience” has become a very powerful tool for companies’ strategies to engage with consumers, increase loyalty and influence the decision-making process.

 

Companies from any industry have identified how powerful it is to build a lifestyle around brands and develop aspirational products and services relying on brand experience to command premium prices and increase the willingness to pay.

 

Lifestyle brands are more efficient in terms of communication, marketing, capturing value from consumers and in making the business more scalable.

This program is also available 100% Online.

São Paulo
Executive
English
28th October 2019 - 18th April 2020
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Are you looking to create, scale and develop successful business models?

Are you an entrepreneur or an executive and want to gain knowledge of lifestyle branding and its impact in business?

Are you seeking tools to develop an action plan using lifestyle branding to create customer-centric organizations?

Do you want to learn to identify key innovation drivers to transform companies and to keep a competitive advantage over time?

    Begins

    28th October 2019

    Ends

    18th April 2020

    Tuition

    On-site: 5,500€
    Online: 4,500€

    Pricing

    The program fee includes breakfast, lunch and a cocktail reception; all program sessions, program materials and activities with your fellow participants and faculty.

    Certificate of completion

    Students who participate and succeed in the Program will be granted with a certificate issued by FAAP in collaboration with Mindway Business School. Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the program, as per the stipulated requirements.

This program includes e-learning and onsite learning. It will combine case studies, discussions and lectures in classes, with videos, assignments and readings on the online campus. This program is divided into:

IMMERSION WEEK

Welcome – Online

28th October

Online only

The first week, we will welcome you and help you with the online campus. You will have the opportunity to interact with other participants and explore more about the learning journey to complete.

You should verify in your profile that your personal details are correct and submit the documents required.

MODULE I

FAAP Campus – São Paulo

11th November

Onsite classes: 28th – 30th November

Creating a lifestyle brand framework. We will develop and understand the principles of lifestyle brands. We will focus on creating and understanding value, receiving and delivering value.

MODULE II

FAAP Campus – São Paulo

13th January

Onsite classes: 6th – 8th February

Along this module, we will study the international context and trends to understand consumers, develop new business opportunities and transform business models by the importance of the role of business ecosystem to create value for companies.

We will focus on building brand culture and communicating brand values.

MODULE III

Mindway Business School – Madrid

6th March

Onsite classes: 26th – 28rd March 2020

This final module is oriented to create the frameworks to manage successful scalable lifestyle business. We will focus on strategy, financial basics, marketing and innovation to incentivise companies growth and scalability.

Fran

FRANCISCO J. LÓPEZ NAVARRETE

Program Director and Professor

Biography
alessandra-andrade

ALESSANDRA ANDRADE

Coordinator and Professor

Biography
Mariano

MARIANO A.HERNÁNDEZ

Professor

Biography
jorge-fernandez

JORGE FERNÁNDEZ VIDAL

Professor

Biography
fabio-gianni

FABIO GIANNI

Professor

Biography
daniela-graicar

DANIELA GRAICAR SILBERBERG

Professor

Biography

Mindway

Mindway has worked in partnership with leading global universities. Over the past ten years we have developed different programs focused on the impact of innovation and design in organizations.

 

Our programs give a broad visions to participants on how to compete in a global world using technology and design to enhance the customer experience to create global lifestyle brand to allow companies to scale their business.

FAAP

FAAP has a leading position among Brazilian Universities. For over than 7 decades it has brought together tradition and experience, as a higher education institution which is a total harmony with the demands of the contemporary world.

why-attend

The Lifestyle Brands Management is a 20-week program which equips students with the knowledge and tools to unlock opportunities. It is designed for:

  • Executives and entrepreneurs from any industry who want to improve their capacity to understand changes in the world.
  • Professionals who want to develop tools to identifying key drivers for business transformation.
  • Professionals who want to reshape their companies and create successful and scalable business models.
  • Professionals who seek to make an impact in their career and personal brand.

 

Do you want to find out more? Give us a call: +55 (11) 3662-7385

Please note all payments must be done in EUROS

There are two forms of payment available:

  • One single installment of the full tuition amount.
  • Six installments over the duration of the course.

All payments can be done through bank transfer, or international credit card payments.