learn, visualize,
execute!

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MIT-MINDWAY

Globalization, digitization, and new technologies are transforming markets on a daily basis. In this environment, innovation is not merely another option for organizations—it’s a business imperative. Leaders must adapt their businesses to the capabilities that these new technologies provide. And they need both the tools and the vision to cultivate innovation at the organizational level in order to increase productivity, competitive advantage, and corporate value.

Designed to provide you with the frameworks you need to face today’s business challenges, Innovation and Digital Disruption is four-day long immersive program led by MIT faculty and key industry leaders.

In this program, you will explore the intersection of innovation and technology and better understand how to:

  • Recognize and cultivate the key drivers of innovation
  • Gain competitive advantage in the digital economy
  • Accelerate necessary change in your organization

*Se ofrece traducción simultánea al español

Madrid
Executive
English
October 16th - 19th 2019
Download Program Apply now

Francisco J. Lopez Navarrete, Program Director, offers you the answers to the questions below. Watch the video and get more information about the program!

  • Did you know that 87% of executives indicate digital technologies will disrupt their companies in a great and moderate extent, but only 44% feel prepared for the disruption?

 

  • Do you want to know what are the key drivers of innovation and how companies can accelerate changes and increase their competitive advantage in the digital economy?
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    Begins

    October 16th, 2019

    Ends

    October 19th, 2019

    Tuition

    5,499€

    Pricing

    The program fee includes breakfasts, lunches, all program sessions, program materials and activities with your fellow participants and faculty.

    Certificate of completion

    This program offers you the opportunity to earn a certificate of completion from MIT Sloan Executive Education in collaboration with Mindway. Your certificate will be issued in your legal name and couriered to you, at no additional cost, upon successful completion of the program, as per the stipulated requirements. This program also counts towards a MIT Sloan Executive Certificate.
Fran

FRANCISCO J. LÓPEZ NAVARRETE

Program Director and Professor

Biography
Jeanne

JEANNE ROSS

Principal Research Scientist MIT

Biography
Nils

NILS FONSTAD

Research Scientist, Europe and LATAM
MIT Center for Information Systems
Research (MIT CISR)

Biography
Mariano

MARIANO A.HERNÁNDEZ

Expert in Corporate Ecosystems
and Digital Transfomation.
Enterprise Business
Development Manager at Apple

Biography
Gonzalo

GONZALO CEBRIÁN

CEO Le Guide Noir

Biography
juan-carlos-crespo

JUAN CARLOS CRESPO

Deputy General Manager IECISA

Biography

mit_domeInnovation and technology are changing the world of business and MIT has served as a nexus for the understanding of market based technology innovations in the world. MIT Sloan Executive Education programs are designed to help leaders rethink the way they do business. Thousands of executives from around the world join us each year to improve their leadership capabilities, learn the art and science of innovation, disrupt industries, and transform their models and market strategies.

Designed for senior executives and high-potential managers worldwide, our programs reflect MIT Sloan’s core mission—to develop principled, innovative leaders and to generate ideas that advance management practice. Our portfolio of more than 50 executive courses—taught by senior MIT Sloan faculty—address immediate business challenges using practical tools and frameworks, many of which have been developed by the faculty themselves.

Mindway has worked in partnership for more than 10 years with leading global universities to develop programs focused on the impact of design in organizations as a powerful tool to create lifestyle oriented companies, increasing the desire for products and services and enhancing the willingness to pay.

1Identify the key drivers and stages that lead to successful innovation.

2Learn the 4 business models that MIT CISR researchers have identified to generate revenue in the digital economy.

3Learn the 5 building blocks identified by MIT CISR researchers to design for the digital era in a holistic way.

4Learn the 3 principles that rule the test-learn capability of digital innovations within your company and that will increase the likelihood of a return on your investment.

5Learn what are the 3 proven ways for companies to monetize their data.

6Create a design map for your company’s digital transformation.

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